Colombia Magical Realism

With the goal to attract 4 million tourists to the country in 2014, the Ministry of Commerce, Industry and Tourism and Proexport presented the new promotion strategy "Colombia, magical realism". With this expression, the tourism campaign seeks to summarize the essence of the experiences of foreigners who have visited Colombia.

This campaign, shows different aspects of the nature Colombia (agrotourism, bird watching and whale), adventure (diving and extreme sports), sun and beach, nautical experiences (sea and river cruises), culture (religious events, fairs, festivals, archaeological sites), and it is also a destination for business (conferences, conventions, events).