Colombia: Land of Sabrosura

colombiasabrosura Colombia’s tourism leaders are tapping into the power of local music to convey the warmth and welcoming spirit of the Colombian people, who want to share their profound sense of national pride and optimism with travelers, based on the country’s surging popularity in recent years.

Colombia Magical Realism


With the goal to attract 4 million tourists to the country in 2014, the Ministry of Commerce, Industry and Tourism and Proexport presented the new promotion strategy "Colombia, magical realism". With this expression, the tourism campaign seeks to summarize the essence of the experiences of foreigners who have visited Colombia.


Macondo DMC has developed a special package for travellers interested in the “Feria de las Flores”
In August, when Medellin – known as the “city of eternal spring” – blooms in all its splendor and balconies, terraces, gardens, and billboards get flooded with flowers, it is the beginning of the famous fair.


Rammed earth, also known as “tapia pisada” in Colombia, is a technique for building walls using raw materials of earth, chalk, lime and gravel. It is an ancient building method that has seen a revival in recent years as people seek more sustainable building materials and natural building methods. Rammed-earth walls are simple to construct, noncombustible, thermally massive, strong, and durable.
Colonial Rammed-Earth houses can be observed in Bogotá and, mostly, in its surrounding towns. In particular Villa de Leyva and Barichara, two of the most fascinating colonial towns near Bogota, have a strong tradition in this technique.
In Villa de Leyva, the streets, houses and buildings are mostly an evidence of the Spanish colonial heritage, as white prevails over any colour and wooden elements are used for doors and balconies in their natural state.
In Barichara, on the other hand, the rammed-earth technique has been used to mix elements of Colombian traditions and cultures. Less moderation in the use of colours is probably what the visitor will notice immediately. However, it is the combination of cobblestone streets, rammed earth houses, bahereque building style and mud tiles, what makes Barichara unique.